The Simpson family first planted their roots on the Leelanau Peninsula in the cherry industry back in the 1950s. It wasn’t until the 1970s when John Simpson sent his son, Bruce Simpson to attend the University of California Davis to learn about viticulture and oenology, that the thought of planting vineyards was considered. Following Bruce’s return from the University, vineyards were planted and Good Harbor Vineyards was opened in 1980 by Bruce and his wife Debbie. Good Harbor was the fourth winery established on the Leelanau Peninsula. Today the winery has 70 acres of vineyard and manages hundreds of acres around the peninsula as well. The winery is now operated by the second generation, siblings Sam and Taylor Simpson, with hopes of continuing the family legacy and helping with the growth of the Michigan wine industry.